Ensuring the Growth of & Evolution of American Grassroots Racing
In 2021, my brother Toby and I set out on a journey that would blaze a new trail through the landscape of electric performance. Superior Speed Co. wasn’t just a brand to us; it was a testament to our shared love for speed and innovation.
Life threw its fair share of challenges our way, but we chose to turn those hardships into something extraordinary. We developed the Super R.E.H., a revolutionary parallel electric drivetrain that doubles vehicle performance and longevity. This breakthrough will always honor the hard work and dedication Toby invested in his legacy.
Inspired by the legendary rally racer Ken Block, who passed away just a couple of days after my dearest brother Toby, I will continue to push boundaries and fulfilling our dreams. Our story is one of resilience and the relentless pursuit of freedom.
Our Vision
The Future of Power Sports
At Superior Speed Co., we envision a future where combustion and electric merge to drive the world of power sports forward together.
Redefining Speed and Efficiency
Our long-term goal is to redefine the boundaries of speed and efficiency through groundbreaking technologies like the Super R.E.H.
Building a Competitive F1 Team
We aim to build a competitive F1 team, showcasing our commitment to excellence and performance on a global stage.
Empowering the Next Generation of Enthusiasts
Through these ventures, we strive to inspire and empower a new generation of speed enthusiasts, all while maintaining our core values of freedom, resilience, and sustainability.